Monday, May 27, 2013

Between Books - Disney U

Win a copy of Disney U by following the steps in this thread.
Disney U: How the Disney University Develops the World's Most Engaged, Loyal and Customer-Centric Employees by Doug Lipp serves a dual purpose.  First, Lipp shares with his readers the principles that Disney University has used in their highly effective training programs.  Second, he shares highlights from the Disney career of Disney Legend and founder of Disney University, Van France.

Lipp opens his book with a scenario that outlines what cast members attending classes at Disney University experience.  This allows him to discuss Van France's motivation for founding the training program seven years after the founding of Disneyland and two years after leaving Disney employment.  The man who had helped Walt Disney train in his original cast members returned to a Disneyland that was facing growing pains, staff turnover and a desperate need of a reminder of who and how they served.  Armed with new insights from his absence from Disney, Van France came prepared to revolutionize the Disneyland training program, and did so with the founding of the University of Disneyland (now Disney University).

Van France attributed the success of Disneyland University to the Four Circumstances:
  1. Innovation: By naming his new program a university, it installed the belief that the training was cutting edge.
  2. Organizational Support: The Disneyland Director of Operations, Dick Nunis, gave France his full support.  Of course Nunis was originally hired by France!  And Walt Disney was fully behind the program.
  3. Education: Starting with Walt Disney himself, Disney has supported the education of its staff which bolstered the support of the program.
  4. Entertain: With Van France working for a company with an animation and Imagineering unit, he had access to creatives who could help make training materials both humorous and engaging.
The Four Circumstances helped create a organizational culture that put value on the programs of Disney University and helped foster its growth.

The typical chapter starts with an incident in Disney corporate history where training was needed to create a course correction.  Lipp generally starts chapters with quotes or scenarios that include Van France himself, helping to show the scope of his 30 plus year Disney career.  Lipp then generally breaks down the concept that Van France was attempting to teach.  Then he demonstrates that concept in action at Disney.  After a wrap up which shows the effectiveness of the training program, Lipp provides a lesson review that provides the key concepts from the chapter and self-reflection questions tied to the the Four Circumstances.

There are two audiences that this book would be attractive to.  The first is those employed to lead and train people.  For training staff the book is a great resource for self reflection on training programs and organizational support of existing programs.  Also, Lipp provides concepts that can be applied to developing training programs.  And as a people leader who does not lead training on a daily basis I still found myself questioning if I foster the four circumstances in our day-to-day operation.

The second audience is Disney fans.  There is not a lot of easily accessible information about Van France.  And Lipp provides snapshots of France's career at a number of key moments in his Disney career.  Honestly, being interested in history, I would have loved more of France's life (though that was not really the point of the book).  Lipp does a great job of showing Van France's relationship with Walt Disney and how he translated the philosophies of Disney such as, "keep the place clean, keep it friendly, and make it fun (34)" even years after Disney's own death.  And along with the history of Van France himself it was highly interesting to me to watch Disney University help overcome issues with new adventures like The Disney Store and Tokyo Disneyland.  One does have to remember however this is not a pure history text, and the historical examples help teaching training concepts.    

I found Disney U to be a book that helped challenge my business thinking.  As someone who has to make decisions about training opportunities, it helped broaden my thinking.  Yes Virgina, training can be entertaining and impactful!  And that is a lesson we could all use. 

Review Copy Provided by McGraw Hill 

No comments:

Post a Comment