Between Books - Dream Chasing: My Four Decades of Success and Failure with Walt Disney Imagineering

This book is safe!

There’s no controversy on the page. No one really fights internally. And you are left with questions about how an overfilled work schedule impacts families. Honestly, it’s just a safe read that gives one insight into the development of Disney theme parks, especially in Asia.

Dream Chasing: My Four Decades of Success and Failure with Walt Disney Imagineering by Bob Weis outlines the former Walt Disney Imagineering (WDI) President’s career. The book opens with brief chapters on Weis’ family, school days, and college which includes his decision to move from drama into architecture. Having been an expert popcorn salesman at Disneyland, Weis hoped to translate his passion for theme parks and design education into a position at WDI’s predecessor WED, a journey that was not immediate. Eventually, he would be recruited onto the Tokyo Disneyland Team, which was mean and lean with most Imagineers focussed on EPCOT. This put the young Weis in a position to manage international projects and gain valuable experience in leading artistic teams. The success he found would lead to decades of projects around the world like Epcot enhancements, Disney’s Hollywood Studios, and Tokyo DisneySea. He would also leave Disney for several years and lead his own design firm, allowing him to experience placemaking outside of Disney parks until he was asked to return. And he sat at a key seat as he watched a Disney project that was never to be in Disney’s America. With his decades of global and team experience, Weis was asked in 2016 to become the President of WDI and would lead the team till his retirement through the difficult moment of COVID-19, while trying to maintain the artistic standards taught to him by past leaders like Marty Sklar.

So, this book is really safe. I feel part of this is due to this being an official Disney Editions book, a press that would not seek to stir controversy in corporate history. So, even when critical Weis remains kind. And I’m sure many Disney fans were hoping that he would critique Bob Chapek, a relationship fans believed led to Weis’ retirement. I also believe that Weis and his personality are not seeking to be critical of those he worked with just out of discretion. So when noting difficult personalities that he may have worked with during his decades, he also includes a positive that they brought to the working environment.

I did find the book’s organization at times to be much more a loose set of essays than an interwoven story. Some chapters are only two pages long and may give more of a feeling than details of projects. I’d say if you were looking for detailed history, you will find it here in chapters on topics like Disney’s America and all that went wrong or the development of Hollywood’s Studios, typically in longer chapters. But at times I wondered if some of these quick hits would have done better in combination chapters.

Weis to be fair was really really busy. Disney literally sent him throughout the world. And while one gets the sense that he loved his work and the travel it provided, you also get hints of the cost…family. There are relationships hinted to in partners and children, that Weis tells us enough to know they cherished them but may have also had strain. As he points out in Tokyo, his partner at the time was often left alone while Weis started his day in the dark and ended it in the dark. Honestly, I think there is a lot that can be said about the cost of work-life balance, and I would have loved to hear more from a successful manager and leader about what he has learned even when his relationships have been strained.

Dream Chasing: My Four Decades of Success and Failure with Walt Disney Imagineering by Bob Weis is a collection of essays about leading in Imagineering, especially with projects that American fans may not have experienced…and didn’t with Disney’s America. I think that Disney parks fans will find this to be an essential read for those who want to dig deeper into the parks globally, but non or casual fans may not find it as engaging. 

 

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Between Books - Not Just a Walk in the Park

Do you want to talk about the Disney navy? Did you hear about the time Disney almost bought an aircraft carrier?

Not Just a Walk in the Park: My Worldwide Disney Resorts Career by James B. Cora with Jeff Kurtti outlines the late Disney Legend’s life and career. Cora begins his tale with a story of immigrants. Cora’s family immigrated from Lebanon before his birth. This resulted in a circumstance where his complexion and culture made him feel out of place. Cora entered the Air Force after high school, and post-service balanced school (which he struggled with), and a job at Disneyland (which he flourished with). Cora would be noticed by Van France and Dick Nunis for his ability to train and organize. After ten years that saw Cora move between Disneyland and Retlaw, he was asked to help oversee the on-site development of Walt Disney World with an eye toward operations. This established Cora as a Disney projects expert which launched him into decades of international adventures with roles overseeing development at Tokyo Disneyland, Euro Disney, Tokyo DisneySea, and unbuilt concepts as the leading executive for Disneyland International. Cora would retire after 44 years of Disney projects, but in his later life, he continued to make himself busy mixing his project, operations, and storytelling expertise to continue to delight his audience despite significant health problems.

Honestly, I was not aware of much of Cora’s career. And his writing is clear, and to the point, and I imagine his tone. He writes a book that is not just about Disney, but also his family's legacy in the United States, his personal failures, and his attempts to hold to a strong operational standard. I found myself amused by stories that were best told by him, like a pitch to purchase a scrap aircraft carrier to create a mobile Disney park. Cora also had a great vantage point to compare the creation of Disney parks in Japan and France. Spoiler, he found the Japanese to be the superior group of managers to work with going so far as suggesting their staff and not Americans may be the best trainers abroad. His life gives us a view from the middle of the hierarchy in getting Disney projects made abroad and lessons on managing up. As someone who grew up in the Eisner era, I enjoyed the stories of Michael Eisner asking for medical advice, while neither Cora nor Eisner should have been working. And the tales of the supportive Frank Wells just help to make him even more endearing.

I recently had a conversation about networking. I don’t like it. I am just a little too introverted. And I would like to think that my work and effort are what I should be evaluated against. I really get the sense that this is how Cora saw life too. He was raised by his parents to be hardworking. He was proud of what he did. Cora points out Disney Legends, such as Marty Sklar, who knew better than him how to be political in the office. But I think it is likely this what you see is what you get, and what is get is pretty darn good, which led figures like Dick Nunis to rely on him. And Cora himself did not suffer fools. His text has several references to organizational tendencies that he felt lacked efficiency. And there are stories of executives who lacked the proper work ethic or Disney spirit. Not everyone liked Cora, he at one point was key in corporate layoffs. But at least in his writing he also showed a very human side of himself.

Not Just a Walk in the Park: My Worldwide Disney Resorts Career had been on my to-read list for around a year. I’m really glad that I added it to my Between Books. Sure, it’s not a book filled with excitement and artistic lessons. And there is a lot about operations and career building, which I appreciated. But most of all while I am getting older in Betweenland, it reminded me that I have a lot to still contribute. And that everything behind me, can lead me to situations where I can still give to others.

Thank You, Mr. Cora!


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Between Books - The Imagineering Story

 

It’s a brick!

Don’t get me wrong, bricks are good. Bricks give us firm foundations.  

When I ordered The Imagineering Story, I saw the 700-plus pages and had a thought. It’s an oversized art book? That many pages just have to be filled with a lot of pictures, definitely more than text. It will definitely be artful, fun, and light.

There are five pages of pictures…and all in the front of the book!

Stop thinking art books, and start thinking 700-page fiction fantasy or thriller because this book is just as wild of a ride as any of those! And it is all words my friend!

The Imagineering Story: The Official Biography of Walt Disney Imagineering by Leslie Iwerks is more than a companion to the Disney+ series of the same name. She documents the actions of Walt Disney Imagineering from Walt Disney to the Star Wars: Galactic Starcruiser. She draws a line of artists, creators, and business people who shared a common mission, “to create fun.” Iwerks provides a deep narrative that moves from park to park and milestone to milestone for Disney creatives. While giving us a history of things and events she adds multi-page biographies of Imagineers that often includes how they were recruited by Imagineering and their impact on an important project. The writing is clear, detailed, and consistent. And while it is not an academic press, it is clear that Disney sees this volume as exactly what the title claims “the official biography.”

Let’s get into the nitty-gritty. Iwerks overall keeps a calm tone. It is one that neither gets too high nor too low, it is honest and consistent. So while readers may come up against names that give them internal frustration, Iwerks avoids name-calling and dirt-digging. Everything is neither always good and never always bad. It is just frank here are the facts. It is likely this tone that allowed her to talk about some low points in Imagineering history in both the book and series in a Disney-sanctioned program. Let’s be honest, Disney does have a tendency to paint a rosy at all times picture. And Iwerks does not have to run away from the bad times for employees and the parks. I am still shocked that Michael Eisner was given such a big role in her series, and I am all for it. In the end, Iwerks can go places that maybe Disney marketing may not have preferred because to be blunt she wasn’t looking to flame anyone, she’s just providing facts.

Personally, I really liked her biographies of Imagineers. And yes as expected we get our Tony Baxters and Kevin Raffetys and other well-known figures. But I must admit, I was shockingly under informed of the career of Disney Legend, and guest star of The Mandalorian, Wing Chao. These biographies also answered questions for me about some Imagineers I saw in the program. For example, Doris Woodward was a new to me Imagineer, and Iwerks has time on the page to give us the background on this key leader for Shanghai Disney. And maybe these biographical asides were my favorite part as they allowed me to connect with people.

As Disney fans, we have dreamed about staying overnight in a Disney park. In the United States, we dream of winning an in-park suite for the night. Or we daydream of getting locked in by accident. Internationally, we may have the opportunity to stay in a Disney hotel in a park. But in 2011, 70,000 guests were marooned in Tokyo Disneyland and Tokyo DisneySea after a devastating earthquake and national tragedy. This is not how I would like to be staying overnight in a park, especially with cold temperatures. And Iwerks’ retelling of this incident has stuck with me. It shows that we may not know everything and The Imagineering Story has so much Disney history something that you’ve never read about is going to be in here. And Iwerks’ clear writing creates drama and tension.

The biggest personal issue I have with the book is a lack of an index and a lack of cited sources. Lack of index is likely my biggest future problem. This book is huge. And really one does need a map to go back and find content for future projects. Even writing this review required me to dig to confirm content a little harder than I really wanted to. Have I mentioned this book is huge? The lack of citations I am going to give her a pass on. Iwerks is a filmmaker, not a historian. I have a history background and I like to see the work. Iwerks relied heavily on interviews and internal sources and when quoting someone she always gives you the speaker in the text. She had access to the Disney Archives and most of all the people who lived the creations. We must remember that Iwerks is the granddaughter of Mickey Mouse’s co-creator and the daughter of a Disney film legend. Disney Legend could be the family crest! She is more focused on telling a story of creating fun, and her lack of citations keeps moving the story she’s telling forward of creativity and innovation.

In 2023, we enter the one-hundredth year of the Walt Disney Company. The Imagineering Story is the beginning of a book program to support this milestone. And Leslie Iwerks gives us the first good brick in the magical year’s foundation.

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