This book is safe!
There’s no controversy on the page. No one really fights internally. And you are left with questions about how an overfilled work schedule impacts families. Honestly, it’s just a safe read that gives one insight into the development of Disney theme parks, especially in Asia.
Dream Chasing: My Four Decades of Success and Failure with Walt Disney Imagineering by Bob Weis outlines the former Walt Disney Imagineering (WDI) President’s career. The book opens with brief chapters on Weis’ family, school days, and college which includes his decision to move from drama into architecture. Having been an expert popcorn salesman at Disneyland, Weis hoped to translate his passion for theme parks and design education into a position at WDI’s predecessor WED, a journey that was not immediate. Eventually, he would be recruited onto the Tokyo Disneyland Team, which was mean and lean with most Imagineers focussed on EPCOT. This put the young Weis in a position to manage international projects and gain valuable experience in leading artistic teams. The success he found would lead to decades of projects around the world like Epcot enhancements, Disney’s Hollywood Studios, and Tokyo DisneySea. He would also leave Disney for several years and lead his own design firm, allowing him to experience placemaking outside of Disney parks until he was asked to return. And he sat at a key seat as he watched a Disney project that was never to be in Disney’s America. With his decades of global and team experience, Weis was asked in 2016 to become the President of WDI and would lead the team till his retirement through the difficult moment of COVID-19, while trying to maintain the artistic standards taught to him by past leaders like Marty Sklar.
So, this book is really safe. I feel part of this is due to this being an official Disney Editions book, a press that would not seek to stir controversy in corporate history. So, even when critical Weis remains kind. And I’m sure many Disney fans were hoping that he would critique Bob Chapek, a relationship fans believed led to Weis’ retirement. I also believe that Weis and his personality are not seeking to be critical of those he worked with just out of discretion. So when noting difficult personalities that he may have worked with during his decades, he also includes a positive that they brought to the working environment.
I did find the book’s organization at times to be much more a loose set of essays than an interwoven story. Some chapters are only two pages long and may give more of a feeling than details of projects. I’d say if you were looking for detailed history, you will find it here in chapters on topics like Disney’s America and all that went wrong or the development of Hollywood’s Studios, typically in longer chapters. But at times I wondered if some of these quick hits would have done better in combination chapters.
Weis to be fair was really really busy. Disney literally sent him throughout the world. And while one gets the sense that he loved his work and the travel it provided, you also get hints of the cost…family. There are relationships hinted to in partners and children, that Weis tells us enough to know they cherished them but may have also had strain. As he points out in Tokyo, his partner at the time was often left alone while Weis started his day in the dark and ended it in the dark. Honestly, I think there is a lot that can be said about the cost of work-life balance, and I would have loved to hear more from a successful manager and leader about what he has learned even when his relationships have been strained.
Dream Chasing: My Four Decades of Success and Failure with Walt Disney Imagineering by Bob Weis is a collection of essays about leading in Imagineering, especially with projects that American fans may not have experienced…and didn’t with Disney’s America. I think that Disney parks fans will find this to be an essential read for those who want to dig deeper into the parks globally, but non or casual fans may not find it as engaging.
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