Between Books - MCU: The Reign of Marvel Studios

 

I love superheroes!

I love Marvel movies! I loved them before they were cool like broadcast poorly produced Spider-Man movies from the 70s love! And I remember sitting in a theater watching the end credits scene of Iron Man where I saw Nick Fury enter the frame and blow my mind with promises of what could happen next!

And I love history, hence an entire section of this site that is really just an index of books, mostly history. Clearly, MCU: The Reign of Marvel Studios was written literally for me!

MCU: The Reign of Marvel Studios by Joanna Robinson, Dave Gonzales, and Gavin Edwards is a complete and thorough history of Marvel Studios’ projects before its founding in August 1996 under the guidance of Avi Arad. The book outlines how a scrappy studio with a lot of intellectual property and a mission to sell toys, started mainly by leasing characters to other studios and providing some oversight largely to support toy sales. But with 1996 and the coming of Marvel Studios, Marvel looked to make movies itself. Armed with incomplete ownership of their character roster, leadership with a vision, and taking a big bet on itself, the Studio found near-instant success in 2008’s Iron Man. This movie launched the true beginning of the Marvel Cinematic Universe, a massive storytelling endeavor under the watchful eye of Kevin Feige. The book details how Marvel Studios came to be, its sudden successes, the long-form storytelling and, the the more recent critical and financial setbacks that the Studio has seen in the 2020s.

MCU: The Reign of Marvel Studios is deep and wide when it comes to telling the story of Marvel Studios. It is clear writing, despite often detailing complex situations including contracts, legal cases, and personalities. You will not find a more complete one-volume history of Marvel Studios. But that being said, I did often feel like its major accomplishment was bringing together a lot of content in one title and not adding to what fans know about this Disney intellectual properly machine. However, bringing it all together in one read does help refine thoughts on specific themes.

One example that emerges to readers really early is the belief of Marvel Chief Executive Officer Ike Pearlmutter that the purpose of Marvel Studios was to sell toys. Therefore, decisions about the movies supported this belief. This does make sense when you consider that Pearlmutter came from the toy background, not the comics or publishing industries. Therefore, the guidance or interference from Pearlmutter and the Marvel Creative Committee, largely under his influence, looked to support his thoughts on toy sales. And the belief was when you wanted to sell a lot of toys, white male characters sold, not diverse heroes and villains. This drama can seen played out in the characters of Black Widow and Gamora, often hidden in the associated toy lines. This belief would be opposed by Fiege and Disney’s CEO Bob Iger who supported diversity and larger storytelling. While it’s clear that Fiege and Iger found Pearlmutter to be a difficult personality, you can also see how the creative and business beliefs only further pushed this split wider. It is also interesting to watch as the Creative Committee, largely built to act like a Pixar Brain Trust failed to support creativity despite having some talented storytellers included. In the end, the call for toys may have drowned out their voices.

Another emerging theme is how Marvel Studios has strayed from its roots. I don’t mean plausibility, a quality that Jon Favreau sought in the production of Iron Man. Instead they have lost the jazz, the inability for directors, writers, and actors to improv and creatively flex their muscles as productions were in progress. This supported a Fiege principle that the movie mattered more than the whole. But with decades of movies completed and years more in production, the role of Fiege to channel movies and TV to movie together has increased, and play by creative forces now must be limited. Fiege’s role in holding it all together is essential to this endeavor. But it also has the price of limiting creative freedom. Additionally, expensive special effects while visually stunning has blocked the ability to run with a discovered story angle. 

You like superheroes and the Marvel Cinematic Universe. Then MCU: The Reign of Marvel Studios by Joanna Robinson, Dave Gonzales, and Gavin Edwards is for you. The book is a complete history with many themes for readers to dive into, with me just skimming a few. The book ends in the recent past, with the future of the MCU at a potential crossroads as real-life legal events have led to a requirement to change story plans, economics have changed the movie and television business, and the MCU has had creative missteps, (I found Secret Invasion to be a giant meh). Maybe someday an expanded or revised volume will detail what comes next. But for now, MCU: The Reign of Marvel Studios provides fans with a handbook of creative achievement and a record of how we got to this enormous financial and creative success…despite itself! 

 

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Mousey Movies - Fantastic Four

Before Pixar was founded, before The Incredibles was a glimmer in Brad Bird’s eyes, before Disney purchased Marvel, Stan Lee and Jack Kirby introduced the world to the Fantastic Four.  Debuting in 1961, Marvel comics brought us the first family of Superheroes.  After an accident in space during an experiment, four astronauts underwent physical transformations that made them truly super.  Dr. Reed Richards or Mr. Fantastic developed the ability to stretch and contort his body into multiple shapes, like Mrs. Incredible.  Susan Storm or Invisible Girl developed the ability to become invisible and project force fields, like Violet.  Richards’ best friend Ben Grimm’s body transformed into rock and became super strong taking the name The Thing, strength being shared with Mr. Incredible.  And Johnny Storm or the Human Torch could turn himself into fire and fly, kind of like an anti-Frozone.  Yes, there are a ton of similarities between the superhero families.  Luckily now that Pixar and Marvel are all part of the same family there is no fear of any legal entanglements! 

In 2005, Marvel and 20^th Century Fox brought the Fantastic Four to the big screen, in the movie Fantastic Four, providing both the origin of the team and showcasing their struggle against Doctor Doom.  I was really hopeful for this film.  The cast had my attention.  I had become a fan of Ioan Gruffudd in the Hortio Hornblower movies, movies that led me to read the entire book series.  And I had really enjoyed Julian McMahon (Doctor Doom) on Charmed, yeah I had watched Charmed!  And it was a superhero movie during a time when I pretty much went to any superhero movie.  And The Incredibles had just come out the year before making me open to the original family.  These things helped me overcome my lack of love for the Fantastic Four, Reed Richards has always been a character I was meh about.  Financially it fared well at the box office which led to the green light of a sequel. 

But for most fans the Fantastic Four was a miss.  I think there are a number of reasons for this result.  First, the Fantastic Four just did not have the fan base of other teams like the X-Men.  And though people came out to see the movie the performances were at times underwhelming.  There is a least one character (who’s indemnity I will protect) to me who seems to be sleep walking through the story. 

Yet, despite the fact that Marvel and Disney were not linked yet, there are still plenty of ties that make this a Mousey Movie:           

·         Cap:  Johnny Storm is pretty much a jerk and Ben Grimm is often a target of his pranks.  At one point he walks into a locker room and startles Grimm into attention by yelling, “Captain on the Deck.”  The irony of this line is that Johnny Storm is played by Chris Evans who would later play another Marvel superhero as the lead in Captain America: The First Avenger.  My guess, and I really mean certainty, is that with Evans ruling the box office in his Captain America projects and The Avengers that the future of this cast in any future Fantastic Four projects is non-existent. 

·         EXTREME:  Johnny along with being a jerk, also enjoys action sports.  He skies areas that have clearly not been cleared for tourists.  After Johnny’s powers manifest he decides to go out and blow off some steam.  Just like any other guy he grabs a motocross bike and performs some jumps at the X Games sponsored by Disney’s ESPN. 

·        Ordinary Hero: Actor Michael Chiklis has had a long relationship with Disney’s ABC.  His breakout roll was as the lead in ABC’s 1991 The Commish.  The Commish ended it’s run in 1996 the same year Disney purchased Capital Cities/ABC.  The show starring Chiklis allowed him to show his range delivering both comedy and drama.  He would later reach greater acclaim leading another police drama The Shield, for FX.   In 2010 having played Ben Grimm in two Fantastic Four movies, Chiklis returned to ABC and the concept of a superhero family in No Ordinary Family.  Chiklis instead of portraying the Frozone character as the buddy took his turn as the Mr. Incredible head of the family, matching super strength.  Sadly, the show failed to find an audience and was cancelled during its first season.  I say sadly, but I have to admit that the show failed to catch on in the Between Household.        

 

·         Lieutenant:  As noted early it was Gruffudd’s work in the Hortio Hornblower franchise that made me think I might really enjoy Fantastic Four.  He brought Hornblower alive from me playing the young British Royal Navy officer both smart and likeable.  Much of Gruffudd’s work, like Hornblower, is British film and television work with him not catching on in the United States as much as I would like.  He does have some Disney connections.  First, he is Harold Godfrey Lowe, the Fifth Officer, in James Cameron’s blockbuster Titanic, an officer lucky enough to survive and pull Rose out of the water.  Okay, the ties between Gruffudd and Avatarland are pretty tenuous.  His true Disney connection is 102 Dalmatians, where he plays Kevin Shepherd, the owner of an animal shelter setup by Cruella de Vil, played by Glenn Close, for the theft of Dalmatian puppies in another attempt to make a spotted coat.  Honestly, as much as I enjoy Gruffudd, I cannot remember if I have ever seen this movie!        

·         The Architect:  I have said it several times about the DC movie franchises, they need a Kevin Fiege.  As the President of Production for Marvel Studios he oversees the film projects and with the Avengers Initiative ensures the films weave a cohesive story.  As Christopher Nolan ends his stint on Batman and a new Superman movie releases summer 2013 some fans ask if the DC universe will mesh together in the same way the Marvel Cinematic Universe does, due to Fiege.  The answer for DC could easily be no as they consider rebooting Batman.  Though not part of the Avengers Initiative, Fiege executive produces this offering.     

With everything going for it, and against it, the Between Family enjoyed Fantastic Four, despite compared to The Avengers it is fairly bland and nowhere as funny.  The Between Wife is not a comic book fan, yet she has been known to ask to watch Fantastic Four on family movie nights.  So those saying they did not see Fantastic Four in the theater are likely lying.  In the end, who can resist a movie that has a Stan Lee cameo and mirrors in live action The Incredibles, even if the cast at times appears to be phoning it in.  If you enjoy this Mousey Movie, please feel no shame in consuming this mindless flick!