Disney Maps: A Magical Atlas of the Movies We Know and Love is a book I struggled to match an audience with. The book is fairly simple. The book highlights 24 movies from Snow White and the Seven Dwarfs to Coco. For each movie featured is a two-page fun map with landmarks and geography from the movie. There is a page of movie highlights and facts. And there is a page of characters. The book also contains a forward by Pete Docter discussing the importance of geography in telling stories.
So who is the audience. The most basic answer is kids. The maps and images are fun. And the facts are fairly simple, like Wikipedia simple. But the price point of the book at around $20 is really not something that screams buy this for the kids. The audience is not the adult Disney fan. The art is cute and interesting, but it is not art of historical significance or produced by Disney legends. It is just cute and sometimes interesting art. An adult reader like me might get lost in the art trying to make sense of it at times, I mean Radiator Springs is perfect but the scale is fantastical for The Incredibles. So maybe one should not take it so serious. I also attempted to play Where’s Waldo with some of the character pages collating them with the map. But honestly they were mostly way to easy to find. To me the audience fit at the moment are adults buying a gift for a child under five and want to give a handsome looking volume with engaging images.
In the end, as an adult Disney fan, this was cute but did not provide history or insight for me. And for kids, the price point is a little too high. Perhaps a cheaper soft cover would make this title find its true audience a little easier. And also that could get more adults to buy this volume as a gift.
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