Between Books - Not Just a Walk in the Park

Do you want to talk about the Disney navy? Did you hear about the time Disney almost bought an aircraft carrier?

Not Just a Walk in the Park: My Worldwide Disney Resorts Career by James B. Cora with Jeff Kurtti outlines the late Disney Legend’s life and career. Cora begins his tale with a story of immigrants. Cora’s family immigrated from Lebanon before his birth. This resulted in a circumstance where his complexion and culture made him feel out of place. Cora entered the Air Force after high school, and post-service balanced school (which he struggled with), and a job at Disneyland (which he flourished with). Cora would be noticed by Van France and Dick Nunis for his ability to train and organize. After ten years that saw Cora move between Disneyland and Retlaw, he was asked to help oversee the on-site development of Walt Disney World with an eye toward operations. This established Cora as a Disney projects expert which launched him into decades of international adventures with roles overseeing development at Tokyo Disneyland, Euro Disney, Tokyo DisneySea, and unbuilt concepts as the leading executive for Disneyland International. Cora would retire after 44 years of Disney projects, but in his later life, he continued to make himself busy mixing his project, operations, and storytelling expertise to continue to delight his audience despite significant health problems.

Honestly, I was not aware of much of Cora’s career. And his writing is clear, and to the point, and I imagine his tone. He writes a book that is not just about Disney, but also his family's legacy in the United States, his personal failures, and his attempts to hold to a strong operational standard. I found myself amused by stories that were best told by him, like a pitch to purchase a scrap aircraft carrier to create a mobile Disney park. Cora also had a great vantage point to compare the creation of Disney parks in Japan and France. Spoiler, he found the Japanese to be the superior group of managers to work with going so far as suggesting their staff and not Americans may be the best trainers abroad. His life gives us a view from the middle of the hierarchy in getting Disney projects made abroad and lessons on managing up. As someone who grew up in the Eisner era, I enjoyed the stories of Michael Eisner asking for medical advice, while neither Cora nor Eisner should have been working. And the tales of the supportive Frank Wells just help to make him even more endearing.

I recently had a conversation about networking. I don’t like it. I am just a little too introverted. And I would like to think that my work and effort are what I should be evaluated against. I really get the sense that this is how Cora saw life too. He was raised by his parents to be hardworking. He was proud of what he did. Cora points out Disney Legends, such as Marty Sklar, who knew better than him how to be political in the office. But I think it is likely this what you see is what you get, and what is get is pretty darn good, which led figures like Dick Nunis to rely on him. And Cora himself did not suffer fools. His text has several references to organizational tendencies that he felt lacked efficiency. And there are stories of executives who lacked the proper work ethic or Disney spirit. Not everyone liked Cora, he at one point was key in corporate layoffs. But at least in his writing he also showed a very human side of himself.

Not Just a Walk in the Park: My Worldwide Disney Resorts Career had been on my to-read list for around a year. I’m really glad that I added it to my Between Books. Sure, it’s not a book filled with excitement and artistic lessons. And there is a lot about operations and career building, which I appreciated. But most of all while I am getting older in Betweenland, it reminded me that I have a lot to still contribute. And that everything behind me, can lead me to situations where I can still give to others.

Thank You, Mr. Cora!


This post contains affiliate links, which means that Between Disney receives a percentage of sales purchased through links on this site. 

Between Books - Inside the Disney Marketing Machine

It has become a family tradition to watch the Disney parade on ABC on Christmas day.  During this two hour presentation, viewers see a parade filmed primarily from Walt Disney World on a network owned by Disney with hosts employed by ABC and Disney cable networks which highlights the parks in-between video snippets about Disneyland, Disney Cruise Line, Aulani, Disney films, and everything else you  can think of made by the mouse.  If Synergy, a much maligned work for marketing integration, had a showcase this parade would be it! 

Inside the Disney Marketing Machine: In the Era of Michael Eisner & Frank Wells by Lorraine Santoli outlines the author’s experiences within Disney marketing and publicity efforts beginning in 1978.  Santoli moved to California planning to be a script writer but finding a very different career in Disney marketing.  She would eventually move into the position of manager of Corporate Synergy and Special Projects.   In this role she would market Disney to Disney!   Santoli would interact with numerous Disney legends including Charlie Ridgeway, Jack Lindquist, Frank Wells and the synergy champion Michael Eisner.  Santoli outlines a number of her projects marketing Disney parks and creating synergy experiences.   Her synergy discussion provides in-depth detail on how she was able to build and support a highly effective synergy machine. 

Overall, I found Inside the Disney Marketing Machine easy to read, enjoyable and helpful.  One of the important lessons that one finds in Santoli’s writing is the power of personal relationships within the workplace.  It is the relationships that she created throughout Disney including those between others that made synergy work.  As a professional, one reads of catered breakfasts and some may think “why do you need to bribe employees to do their job?”  Seriously I have heard this complaint in the last month.  But really Santoli was creating connections which fostered teamwork through networking, the treats were just the tool.  Stronger connections were forged within the company and units were more willing to work with each other.  The second part of her dastardly plan was really information sharing.  Due to the relationships she had created in the diverse company, key champions would give attention to her targeted messages and best of all act on them.  These are key business lessons that we can all learn from; the power of relationship and information.  Most professionals can likely reflect on projects that broke down due to a lack of networking and communication.  And much of that breakdown is often based on when people do no read and act on messages.   

Though as a Cyclone fan I do need to remind everyone that Iowa State University (Go Cyclones!) and the University of Iowa are two very different schools.  Of course, I assume only a minority of readers are ISU alumni who take a certain pride in their school’s unique Disney connection!  But sadly this reviewer had his cardinal and gold socks on when he read her accounting of the Mickey Mouse cornfield.   

Inside the Disney Marketing Machine is an excellent account of the founding of Disney’s highly effective synergy campaign.  Santoli teaches readers how to market within a company and the results of increased integration, cooperation and profits.  Santoli takes us from the ground up as synergy was created from scratch within Disney.  And we can all learn valuable lessons about relationship building from her experience, especially since we can still see synergy’s tremendous results today for Disney.   And of course, Disney fans will love looking at the synergy machine from the inside of the mouse. 

Review Copy Provided by Theme Park Press 

Between Books - Dream It! Do It!

Disney fans have long anticipated the collection of legendary Imagineer Marty Sklar’s memories into a book. Sklar having a career that spanned the opening of Disneyland to retirement in 2009, has literally seen it all. And in many cases he was a participant. Yes, this is a book that Disney fans wanted and called for!

Dream It! Do It!: My Half-Century Creating Disney Magic Kingdoms by Marty Sklar captures the legend’s Disney memories. Sklar’s memoir covers his pre-Disney life and his long and distinguished Disney career. He is not able to cover every aspect of his Disney years, but he does give significant time to parks development including Walt Disney World, Epcot, and Euro Disney (or Disneyland Paris). He gives an insider look at presentations and creative sessions that helped build the parks we love. And most excitedly for Disney fans some reminisces include Walt Disney, for who Sklar wrote. Along with his memories, Sklar also includes business insights with a selection of quotes from Imagineering’s Conference Room walls and Mickey’s Ten Commandments and its expansion.

I am going to call this a mixed review for me. Honestly, I found the text hard for me to get into. And this made me more frustrated as I read. I really wanted to be drawn into it. The sad thing is I cannot explain why it was hard for me to break into book, which also frustrates. In the end all I can say is it did not draw me in the way I wanted it to. Also, the book reprints several stories that many Disney fans have already read or heard elsewhere. So every page does not provide new content to mull over, with some being Sklar putting in his pages stories told by others about him or by him elsewhere. But on the flip side there is plenty of new content for a Disney fan to enjoy. And it is amazingly honest content. I am shocked about the characterizations made about other Disney figures such as Dick Nunis and Roy E. Disney in the pages of a Disney Editions offering. Honestly, it makes one wonder why Disney Legal blocked the Ward Kimball biography! And the honesty is refreshing and good.

As I said, this text gives Sklar’s very honest opinions. And with Sklar having been on the the creative side it should not be shocking that he felt tension with Dick Nunis in Operations. But what was shocking to me was how far Sklar’s editors let him go in painting of Nunis of well…a bully! A comment about how Nunis abandoned Ron Miller definitely caught my attention though it was only a small line. And Sklar definitely chooses Michael Eisner in the struggle between the CEO and Roy E. Disney. But Sklar’s insights into Disney’s lack of creative input will make one think.

One thing I am glad that Sklar weighed in on was the Walt/Roy comparisons with the Eisner/Frank Wells relationship. Sklar interacted with both pairs. And he argues the relationship was not the same. With the Walt and Roy O. Disney dynamic, Roy provided little to no feedback on creative issues. Roy did not attend story meetings. Roy stayed within his business sphere. For Eisner’s tenure however it was a frequent occurrence that Wells attended creative meetings and would provide creative input. So the comparison breaks down as Wells used his years in Hollywood to serve as a sounding board on matters beyond the business. In short with Eisner and Wells the lines were more fuzzy.
Dream It! Do It! by Marty Sklar is a Between Books must have for Disney fans. And it is for the insights, opinions and perceptive that this Disney Legend brings. However, this is a book you need for the content, not because you cannot put it down.

Oswald Opines - End of the Einser Era

For me my Between Book obsession started with Disney War. And it is also a book that helped open my eyes to the story behind the story within Disney. In the end, Disney is a business no matter how much we want to vilify or glorify the magic. The following are just a few of the insights I have picked up on my reading of the Eisner era:

• It’s Never Just Business: When reviewing the business choices made by Disney Board Members, staff and stockholders it becomes clear that emotions are an equation that has to be taken into consideration. I think one incident that brought this forward to me is Roy E. Disney’s agreement to return to the Board after his first resignation if Card Walker was moved off of the Executive Committee of the Board. Walker, a Walt man, was someone who had criticized Disney in the past behind his back and had marginalized him. As part of the agreement to bring the Roy side of the family back to the Board, Disney agreed but required that Walker’s influence would be lessened. The idiot nephew had a hard time forgetting the mockery of the past. And so this business decision was made exclusively on emotion not business needs. This is just one of the many decisions during the Eisner era based on emotions not logic. Another great example would be Michael Eisner’s refusal to not pay Jeffrey Katzenberg his bonus instead of settling for a much lower price.

• Team of Rivals: Disney’s success during the Eisner ear was not built on the backs of one man but several. Michael Eisner may have been a creative genius, but he needed a Frank Wells to provide business know how. And despite any faults he may have displayed, Eisner needed Katzenberg to push and harass the studio staff to complete quality productions. Katzenberg was a force of nature that no one fully replaced at the Studio. And it took Roy E. Disney to help preserve animation as a unit within the company in the face of new leaders who did not see the business sense to retain animation. Much like the Allied high command during World War II, a group that distrusted each other but mostly retained their posts during the war, the Disney team was one based on tension, genius and stability. And once the stability was rocked by Wells’ death the tension increased and the genius evaporated. Disney was very lucky that during half of the Eisner era they had a hard working smart leadership who did not self-destruct sooner because all of the ingredients were needed to move the company forward.

• Pointing Fingers: Everyone was to blame, and I mean everyone. There is a tendency to paint Wells as a saint. But it is his lack of documentation that lead to the debacle of the Katzenberg law suit. Likewise as prickly a personality as Katzenberg could be, Eisner was unclear and failed to provide proper praise to his Studio head (a tendency Katzenberg also shared). I grew up seeing Uncle Mike as a hero. I did not see the Eisner, until now, who ruined a friendship with Michael Ovitz through poor communication and lack of purpose. Now I realize that he was human and should be both praised and criticized for the decisions he made.

• Fingerprints: Eisner’s fingerprints are all over the company today. Before the Eisner/Wells era the company was seen as a family studio with some theme parks. During the Eisner era movie production was expanded, new theme parks were built in the United States and abroad, property management became a key business, and the first acquisitions were added in companies like ABC. The Disney that we have today that is strong and diverse must be attributed to the foundational leadership of Micheal Eisner.

• Teammates: Disney leadership works best when there is a strong creative leader and a strong business leader. This is the model that Walt and Roy O. established. And Disney’s renaissance during the Eisner Era, even with their failures, was kicked off again by the partnership of Eisner and Wells. I ask myself if we are there today and if the model has changed with Bob Iger as the business leader and John Lasseter, Kathleen Kennedy, and Kevin Fiege as creative leaders?

For me the Michael Eisner Era is still a special time in Disney history. I never had Uncle Walt! But Eisner did fill that role for my generation. I am not ready, even reading about all of his warts, to jettison Eisner’s place in Disney history. Instead, I think I will continue to enjoy the advancements Michael Eisner brought to Disney, while attempting to avoid as much as possible the mistakes he made.

Nobody is perfect after all!

Between Books - Seven Summits

As I have read through books about the Eisner Era one impression that I felt solid about was that Frank Wells was a world class mountain climber.  The late Disney President had passion and skill in this high risk sport.  Well, this is wrong.  Because in Wells “own” words one can find an excellent account of his mountain climbing adventures that shows that Wells was an amateur and inept mountain climber.  But what he did have was determination.

Seven Summits by Dick Bass, Frank Wells, and Rick Ridgeway outlines the 1983 attempt by Bass and Wells to climb the highest peak on every continent within a year.  The logistical and physical feat is impressive itself, but would also set records like the oldest man to climb Mount Everest.  The book discusses how the two men both came to the idea to climb all seven peaks, how they met and the unlikely partnership that formed between Bass the commercial property developer and Wells the Hollywood executive.  The book follows the attempts they made on each mountain, including failed attempts on Everest.  In the end, only one of the two climbers would complete the challenge, but both men would be changed forever.

I do not typically read books about mountain climbing or even adventures set in nature.  But regardless, Seven Summits was highly entertaining and gripping to read.  The book itself was written by Ridgeway, who joined Bass and Wells on some of the climbs.  Ridgeway does an excellent job of putting together a detailed story about the efforts of these two men.  And with Ridgeway being a mountain climber who understands that pastime, the book is highly accurate and informative.  A comment I made to the Between Wife throughout the read was mountain climbing is not for me, it is too much work.  One thinks of climbs as being quick, not realizing the work needed to get to the peak.  In 1983, Wells and Bass spent most of their year in tents and huts, not comfy beds, as they moved their gear from camp to camp.  A climb on Everest or Mount Vinson in Antarctica takes weeks as one must establish bases before the assent to the peak can begin.

This story is an adventure.  Not everyone survives these climbs.  And some climbers come away with amputations.   It only makes it more remarkable that Wells survived 1983 when you realize his low skill level compared to the world class climbers he worked with.  Knowing that Wells had not yet taken his position at Disney did not lower my stress level as I worried his actions would cost the lives of other climbers.

It is because of Frank Wells that I wanted to read this book, in fact the only reason I picked it up.  And this is a very different version of Wells than I have read in Disney business histories.  This Wells is the main who gave up leadership of Warner Brothers to climb mountains.  And he is a climber who is highly inexperienced, not really in shape, cannot care for himself, and at times reckless.  He is also a man who proved to be relentless in completing a task he was not qualified for.  And a man who found satisfaction in the attempt alone.  He would not make it to the top of Everest, but one gets the feeling that the knowledge that he had his shot was satisfying in its own way.  You have to give respect to a man whose determination was what kept him pushing to the top if each mountain.  We also get to see the Wells who is between jobs.  He is a man who needs work, hopefully in 1984.  That job would be Disney.  And as we watch Wells work the phone to complete the impossible logistics of setting up climbs in places like Antarctica, well his operational skills rise to the top.

Seven Summits is a great adventure story.  The adventure will keep you glued to the pages, especially if like me you were riding the Matterhorn Bobsleds with its Wells’ tribute on the same days you read this text.  And for a fan of Disney history this is a very different take on Frank Wells than we expect of the man who excelled in the Board room.  
 

Between Books - Prince of the Magic Kingdom

Joe Flower in Prince of the Magic Kingdom: Michael Eisner and the Re-Making of Disney provides a positive account of Eisner’s early Disney tenure. However, the book does not add much to the story of Michael Eisner at Disney. And as a text filled with factual errors and fallacies, this book is my least favorite account of the Eisner Era!

Prince of the Magic Kingdom is a pretty straightforward book. In 300 pages, Flower provides a background chapter on Walt Disney and his formation and expansion of his company. He provides a short biography of Eisner from childhood to Paramount. This is followed by the story of how Eisner and Frank Wells came into Disney leadership. The Flower discusses in several chapters Eisner’s first seven years at Disney. This is followed by a discussion of problems during the Eisner Era. He concludes with a prediction that the Eisner/Disney story will have a happy ending!

There are two things I find really difficult to deal with in this book. They are facts and assumptions. Erroneous facts include but are not limited to that there is no forced perspective in Walt Disney World, that the movie Howard the Duck was animated in the same way as Who Framed Roger Rabbit, and that the Hollywood focused theme park in Florida is the Disney-MGM Studio Tour (shortened in the index to Studio Tour). Flower is the only author that I have read who has shortened Stanley Gold’s name to Stan Gold. And on page 12 he states that Roy O. Disney was 13 years older than Walt, and 8 years on page 51 (the correct age gap). The second issue is assumptions. These include that Walt Disney was cryogenically frozen, that Roy O. Disney served as an obstacle to all of Walt Disney’s endeavors, that Michael Eisner revived Julia Roberts’ career in Pretty Woman (her 6th film released in her first 3 years of big screen stardom), and so many more that just put my teeth on edge.

Additionally troubling to me is that this book at times feels like a title about Imagineer Randy Bright and not Eisner. Flower uses numerous Bright quotes, who was likely one of the few insiders to speak to him. These quotes begin to make it feel like this book is not about Eisner but about edifying Bright. More sources could really have been helpful. There are enough factual errors and bad interpretation that some of his statements really require a source to back his facts that I have not seen elsewhere. He does cite Storming the Magic Kingdom as his source for chapter six, which is great because the chapter reads like a summary of that better researched and written book.

Flower’s biography is written seven years into the Eisner/Wells era. So none of the “bad” choices have happened yet and Eisner was still the hit of Hollywood. And Wells was still in the leadership partnership. With this being said, Flower’s writing comes off as the writing of a fan, not a journalist or impartial historian. I think the use of the word Prince in the title says it all. Flower writes as someone who is a fan and his attempt at the end of the book to be more critical of Eisner fails. This is especially true since some of the warts he provides were not directly related to Eisner. While other books written later in Eisner’s career are highly critical, following the wave of the day. Flower is on the other end of the criticism spectrum and at times it feels like Eisner could do no wrong. And as noted he does incorrectly predict that Eisner would have a happy ending at Disney!

Of all the Michael Eisner related books that I have read recently, Prince of the Magic Kingdom is honestly the one I would avoid. There are factual errors and author assumptions that one should simply steer clear of. When I think of those quickly written biographies of Disney stars of the moment, much like we saw with the Jonas Brothers, I see Prince of the Magic Kingdom as the Eisner equivalent!

Between Books - Work in Progress

Work in Progress: Risking Failure, Surviving Success by Michael Eisner with Tony Schwartz covers the life and career of the former Disney CEO and President up until 1998 when Eisner was still under Disney employment. The book covers Eisner’s family and childhood, college years, and his early days in the entertainment business. The text outlines Eisner’s career at ABC and how he rose to a place of prominence where he caught the eye of key Disney stakeholders who proposed the partnership of Eisner as CEO and Frank Wells as President to help revive the Walt Disney Company in 1984. The authors then detail the key decisions that Eisner and Wells made in film, television, and theme parks to spark a renaissance of Disney creative content. Eisner describes his reaction to Wells’ death in 1994 and the interpersonal problems that emerged with head of Disney film production Jeffrey Katzenberg and Wells’ replacement Michael Ovitz. The book closes with Disney acquiring its own television network ABC and a statement by Eisner that he was entering a period of remaking Disney again. Ironically, one of the executives mentioned in those final pages Bob Iger would have a key role in this revisioning and leadership after Eisner’s departure.

The first question as one looks at the cover is what does “with” mean for the authorship of this book. The book is written from Eisner’s point of view. And Eisner recorded tapes of himself speaking on his life for Schwartz to use when crafting the book. Additionally, Schwartz both interviewed Eisner and Eisner associates, even following Eisner around as he went through his daily Disney duties. The heavy lifting of crafting the paragraphs and sentences was completed by Schwartz. But this is still Eisner’s book. The book contains his opinions, his memories and his perspective. And it is Eisner who had final approval.

Work in Progress is a very straight forward narrative that is shaped by Eisner’s opinions. So as a historian, one must note that pro-Eisner bias the book contains. The book was relatively slow reading for me as it moved from event to event. But I think a big part of the pacing was the formatting. The type is relatively small and each page is packed with words. So, I would warn you do not expect to go racing through this book.

Yes, this is Eisner’s book. So in those disagreements that he had with Katzenberg and Ovitz, it is his side of the story that makes the pages. I have my own opinions with both circumstances whom was more to blame in each of these dysfunctional relationships. But I think almost everyone would have to agree all parties had some blame. The sad thing is Eisner makes it clear throughout the book that his partnership with Katzenberg and his friendship with Ovitz were relationships he valued. Yet they were shattered. I do believe from my reading that Eisner did have a roll in these relationships moving into a downward spiral, but Eisner presents himself as relatively blameless. For example, I would find it difficult to present Katzenberg as the good guy in their disagreement due to his prickly and driven personality. But perhaps Eisner did not clearly communicate, which is not found in these pages. Additionally, Eisner clearly in Katzenberg’s settlement after leaving the company exhibited resentment. But these interchanges are not found in Work in Progress.

I do find that one figure that Eisner provides full praise for is the late Frank Wells. As a kid, I had no idea who Frank Wells was. Unlike Eisner, Wells did not enter my home on a weekly basis. He truly was the silent partner of a vibrant partnership, one that left a lasting mark on Disney’s legacy. If Eisner was attempting to fill the role of Walt Disney as a creative voice, Wells was filling the shoes of Roy O. Disney providing the financial and business expertise. Eisner makes it clear that he relied on Wells and was devastated by his death. And the neutral reader can wonder if Eisner was able to react professionally appropriate to his death as he attempted to balance stock holder needs with his own personal grieving. Readers must wonder if the negative picture of Eisner that some have today would have been different if the Eisner/Wells team had continued into the future as the two planned.

Another figure who receives praise through the book is Roy E. Disney. Eisner and Wells would have looked to Disney as one of the figures who helped land them the jobs of a lifetime. And professionally, he was a figure who helped link their leadership team to the Disney brothers. Eisner argues throughout the book that Roy E. Disney was a key figure in understanding both the Disney culture and animation. But one must wonder if the praise would be tempered by Eisner due to Disney’s role in pushing him out of Disney management after the publication of this book.

There are two projects that Eisner provides deep detail on that were failures. First, Eisner discusses in depth, often justifying, the development of Euro Disneyland. While Eisner’s early Disney career may have been marked by successes, Euro Disneyland was clearly an early financial failure due to cost overruns. Eisner makes the case for why Disney needed to pursue the European Park and notes some of the obstacles like French thoughts on the American park that they had to overcome. Though many of us Disney fans may dream of visiting this park and its take on classic Disney attractions, we must remember that it was a huge financial risk. Probably more interesting for me is his discussion of Disney’s America. For a park that was never built, Eisner shares much of the planning of this failed park. Eisner clearly believed in the concept and wished to see the Virginia park make it past the blue sky stage. The reaction from the affluent community and historians to Disney’s potential treatment of history is a fascinating tale for those who have immersed themselves in this discipline.

Work in Progress is not a quick read. It is a biased read. And regardless of the marketing blurbs on the book cover, it’s not a business how to book. For fans of biography and Disney, this is probably a must read. And those who were kids during Eisner’s years as Disney CEO may find this interesting. But it is probably not something that the general public would find great interest in. It cannot stand alone as the definitive work of the Eisner regime, though it does an excellent job of representing the Eisner viewpoint of these vibrant years.

Between Books - Disney War

I think it is pretty safe to say that I enjoy the book Disney War by James B. Stewart. Disney War was my gateway book that opened the door to all my Disney book craziness. And it is one of my top five Disney books, one that recommend to even non-Disney fans on a constant basis.

Disney War tells the story of the rise and fall of the Eisner era at the Walt Disney Company. Stewart details the roll of Roy E. Disney in rebelling against Disney leadership which had been under his cousin by marriage, Ron Miller, and advocated for new leadership in Michael Eisner and Frank Wells. Stewart then details the rise of Disney under the new leadership team. With the death of Frank Wells and the disruption of the relationship between Eisner and Katzenberg and the legal proceedings that followed, Eisner began to lose his shine with Disney stockholders including Roy E. Disney. Stewart then outlines Roy E. Disney’s Save Disney campaign which would eventually lead to Eisner stepping down. Ironically the man who helped orchestrate the Eisner Era would also help to close it.

Disney War is one of my top five Disney history books. One of the biggest reasons for this is Stewart does an excellent job of weaving a story. It is as story that involves both the artistic nature of the company, including Howard Ashman’s impact, building of a movie slate, acquisition of ABC, tales of board meetings and the fight between Eisner and Katzenberg. Stewart draws you into the story and I found it difficult to put it down! And it is a book that I have recommended several times and have found even casual Disney fans to enjoy!

I read this book before I was Between Disney. So for me it was an eye opener. I had an impression of Eisner in my mind that this book rocked. I had heard on podcasts some criticizing Eisner but did not understand that potshots they sent his direction. While I did not come to share their opinion, I did begin to understand why Eisner’s decision –making was being criticized. And it introduced me to the silent partner of Frank Wells, who I found attractive to me in the same way I was attracted to the personality of Roy O. Disney when reading books about Walt Disney. And the story of how the relationship between Eisner and Katzenberg disintegrated into chaos is fascinating.

The hero of this book to me in many ways is Roy E. Disney. It is he who would “save” the company his father helped found. And with the rise of a new leadership hierarchy, it is his voice that helped preserve animation. I think that fans are not aware of how close Eisner was of shuttering that unit. And in the end it was Disney again whose voice led to the end of the Eisner era. Though he never held the top post himself within the company, Roy E. Disney’s voice was one that could not be ignored.

Disney War continues to remain one of my favorite Disney books. And I will continue to recommend this text which can be purchased at a Between Books friendly price on the secondary market. If you are a Disney fan, you need to read this book!

Between Books - Storming the Magic Kingdom

Storming the Magic Kingdom: Wall Street, the Raiders, and the Battle for Disney by John Taylor outlines a time when Disney’s fortunes did not look as bright as they do today. The long-term future of Walt Disney Productions in 1984 was in fact very much in doubt with questions of leadership and even if the company could be held together. And at the center of it all was the struggle between the heirs of Walt and Roy O. Disney and the future of their creation.

The majority of the action takes place in the board and conference rooms of 1984. With an undervalued stock and questions of leadership, corporate raider Saul Steinberg saw an opportunity in Disney stock. Steinberg potentially could have considered purchasing the company and liquidating the component parts for a massive profit. In an effort to defend the Disney legacy the company leadership explored a number of options including increasing the amount of stock available, a stock purchase of the land development company Arvida and the eventual paying of Greenmail (purchasing stock at above the market price) to Steinberg to eliminate his desires to purchase Disney. With the threat of a takeover eliminated however the company became embroiled in a leadership tug of war between the supportors of Walt’s corporate heir and son-in –law Ron Miller and Roy’s heir Roy E. Disney. In the end, the Roy side of the family would win out with the removal of Miller as Disney’s CEO and the hiring of Michael Eisner as CEO and Frank Wells as President.

This is a really enjoyable book. Now, it’s a book filled with behind the scenes details about stock purchases, proxy votes and board meetings. But Taylor does a good job in making those of us who do not discuss corporate finance on a daily basis educated to the realities of this world. And despite the fact that Storming the Magic Kingdom is an institutional history, Taylor helps bring the personalities of those in his pages alive. I could not help but feel saddened as Ron Miller faced the harsh reality that a company that he had spent his entire adult life at, that was his family’s legacy, no longer wished him to lead them into the future. Any Disney fan, regardless of business background, can pick up this volume, understand it, and might even find themselves learning better how the stock market works!

Really a big lesson for me in this book is that business is about people and personalities. I think that Roy E. Disney, who I do admire, is a good example of this fact. Throughout his Disney career he was marginalized by others. Some spoke of him as the idiot nephew. And I believe some may have forgotten that his father was a co-found of Disney. The fact that Roy E. Disney had a long history of being around and working in entertainment did make him comfortable with forming his own ideas for the company. These ideas were largely ignored! The fact that he was soft-spoken also led some to think that he was unintelligent. Instead he, and I, believed himself to be an intelligent man and a guardian of the Disney tradition. And Roy E. Disney believed change was part of his Uncle’s legacy. What one wonders is what could have happened if Roy E. Disney’s voice had been heard instead of mocked in the 1970s. Additionally, his cousin by marriage was seen by some as the handsome and entitled heir. Instead, in these pages he comes off as a man who has not been fully prepared for the role he has, but also another man who saw innovation as part of the Disney tradition and was concerned with expanding the business of his late father-in-law’s creation. Again, one can play what if’s if the Walt and Ron sides of the family could have come together. Disney history shows that the company runs best with two leaders with clear roles (Walt and Roy, Michael and Frank), could Ron and Roy E have led the company into a new renaissance together instead of waiting for the Eisner Era? Instead we now study a bad situation where all sides honestly must take a share of the blame.

Another proof of personality winning out or at least equaling is Roy E. Disney’s lawyer Stanley Gold and Arvida owner Sid Bass. With the purchase of Arvida, Bass became a substantial Disney stockholder. The fact that the two men found common interests allowed the two to build a friendship. That friendship would be a key to the alliance lead by Roy E. Disney to remove Miller and put their chosen management team into place.

Storming the Magic Kingdom is a fascinating story of the evolution of the Walt Disney Company. At the beginning of the tale the company was firmly in the hands of the intellectual heirs of Walt Disney. After attempts to raid the company and then placing through stockholder pressure a new leadership team was put into place with outsiders Eisner and Wells. That change led to a new peak of Disney entertainment and financial gains. But most of all Storming the Kingdom is a story about how business is really about people.

Between Books - Walt Disney World Hidden History: Remnants of Former Attractions & Other Tributes

Walt Disney World Hidden History: Remnants of Former Attractions & Other Tributes by Kevin Yee shows readers the Easter eggs found in the Walt Disney World Resort that honor retired attractions and those that influenced the attractions within the resort.  He takes readers on a tour of the four parks within the resort and even examines tributes in Downtown Disney and the resort hotels.  Most examinations of tributes are less than a page long and many are accompanied by black and white photographs.  Yee also provides a list of those honored with Main Street U.S.A. windows and a list of opening and closing dates for active and closed attractions.  The book finishes with a few pages of non-Disney tributes found within the Universal Orlando Resort.

I have read similar books in the Imagineering Guide series and The Hidden Magic of Walt Disney World.  So I was a little amazed to read some new material that I was not familiar with including tributes to Walt Disney and Frank Wells in Disney’s Animal Kingdom Park, the role toasters had to play with Dinosaur, and even some nods to Mr. Toad’s Wild Ride within the Many Adventures of Winnie the Pooh beyond the two that I have read about several times.  I really did not expect to see anything that I would have classified as new, but these were just a few examples of me being proven wrong.  Additionally, unlike those other books Yee provides readers details that match closely to the parks we have today, with no references to the defunct Mickey’s Toontown Fair which can be found in other similar books.  But if I was to ask for improvement I would have two requests.  First, I would love more content.  This text is around 200 pages with several pages having only a half page of content.  Second, I would like to see color and clearer pictures.  The addition of pictures is a very nice touch.  However, a few of the pictures do not do justice to the content Yee provides due to clarity.  Overall, Walt Disney World Hidden History is easy to read and shows sometimes there is something new under the sun.